Marketing on the web in terms of marketing for e-commerce business Term Paper

Marketing on the web in terms of marketing for e-commerce business initiatives - Term Paper Example This paper analyzes the term ‘marketing on the web’ in terms of marketing for e-commerce business initiatives. In this competitive business world, e-commerce and e-business are becoming an essential part of business strategy and a powerful catalyst for profitable business development. Additionally, the use of latest information and communications technology (ICT) based tools in business has changed the way businesses communicate with their employees and customers. In addition, the incorporation of information and communications technology into the business improves the business performance, encourages superior customer contribution, facilitates mass customization, and minimizes business expenditures (Schneider, 2006) and (Andam, 2003). In this scenario, internet marketing can be an important tool for the businesses. The marketing using internet is referred as internet or web based marketing. Normally, this term is used to explain the methods through which companies make use of WWW (World Wide Web) in an attempt to promote their businesses, their products or services (SRS Solutions, 2011). Additionally, with the emergence of latest internet supported tools and technologies, differences between customary marketplaces and the worldwide electronic markets such as business capital size, among others are slowly being lessened down. In this regard, business promotional strategic positioning is the other name of competition. Normally, it is the capacity of a business to make a decision regarding new opportunities as well as make use of the required human capital abilities (like that intellectual resources) to put together most of these openings in an e-business policy that is trouble-free, realistic and viable according to a worldwide information environment and recent economic situation (Andam, 2003) and (Schneider, 2006). In this scenario, internet presents unique benefits to the companies for their marketing arrangement; however its basic purpose is to distribute company’s information and media at a minimum price. Seeing that, what it offers to the businesses in scenario of communication demonstrates that now business communications are speedy as well as time-saving. Additionally, internet marketing incorporates both innovative aspects and technical features, consequently websites with great artistic merit and functionality are born (SRS Solutions, 2011). Objectives of Internet Marketing Currently, electronic marketing or web based marketing is turning into a large set of business components that can be used by an organization to increase its earning, despite the nature of the business, whether it works online, moderately online, or totally offline. In fact, it totally depends on a company whether it utilizes internet marketing as an element of a company’s marketing strategy or not, however in general, internet marketing is becoming a most significant fraction of almost every company's marketing mix. Additionally, ma jority of online businesses choose internet marketing for the marketing of their products and services. Fundamentally, internet marketing is used to perform one or more of the following tasks: (Duermyer, 2011) To distribute a company’s information regarding itself, its services, or its products online. To perform research to understand the nature (preferences, demographics and requirements) of old and prospective clients. To market and sell services, products, goods

Multiculturalism in canada Essay Example | Topics and Well Written Essays - 1000 words

Multiculturalism in canada - Essay Example According to Bertrand, this commission was formed with the aim of investigating the existence of different cultures and ethnic groups in the country, and to devise recommendations on how the government can incorporate all of them in all walks of life in the country. The commission was also to take into account the cultural enrichment that the other ethnic groups provided in the country and find measures that could be taken to safeguard that contribution (Bertrand, par 3). Although it seems as though multiculturalism is a phenomenon that confers some advantage to a country, this essay outlines some of the damaging effects it expedites. It would be worthwhile to investigate how multiculturalism in Canada has promoted the creation of "segregated racial and ethno-cultural enclaves within local communities," (Garcea), leading to a country where the people are divided into numerous ethnic groups with different cultural backgrounds instead of uniting them. Garcea continues in this article t hat though the government tries hard to concentrate "immigrants with similar racial or ethno-cultural backgrounds," into the same location, multiculturalism "promotes and supports the creation of ethno-specific secular and religious institutions to serve the needs of each major ethno-cultural community." Clearly, immigrants to Canada do not automatically adopt the same national identity that the locals share, but they retain their own sense of identity and culture that they bring along from their own native country. Banting and Kymlicka have found that multiculturalism actually leads to feelings of alienation among the immigrants, and they quote that " racial minorities are less confident they fully belong," (Banting and Kymlicka, 54). Multiculturalism has also been blamed for resulting in discrimination and racism. Banting and Kymlicka claim that these minorities are " clearly are victims of racism," (Banting and Kymlicka, 64), and that they are more likely to be discriminated upon and face racist situations in the country. Banting and Kymlicka also state that " in comparison with white immigrants, minority immigrants have a greater sense of discrimination and vulnerability," (Banting and Kymlicka, 55). Additionally, "multiculturalism fosters competition and inequality between ethno-cultural groups," and also, "after some period of struggle a very clear group hierarchy will emerge and thereafter life chances will again be a direct consequence of ethnic background," (Garcea). He further states in his article that "this inequality results from the political dynamics between the relationships of the leadership of ethno-cultural groups and some political parties whereby the former seek political status and financial resources to advance the group's and personal interests, and the latter seek various forms of support to win elections," (Garcea). Clearly, multiculturalism does not lead to the creation of an equal and egalitarian society where everyone has the same chances of success in life regardless of their ethnicity; it instead promotes the creation of a hierarchal system, based on one's ethnicity. Multiculturalism has also led to the creation of conflicts between the different ethno-cultural gr